Define & Hydrate Curls

Love Your Curls with the Right Care. Curly and coily hair is unique, beautiful, and full of personality, but it needs the right care to stay looking and feeling its best. Whether you have soft waves or tight coils, our curly and coily hair care collection helps you get frizz-free curls that are healthy, defined, and easy to manage.  From the best shampoo for curly hair to rich conditioners and the perfect brush, we have everything you need to care for your curls, every step of the way. 

Oily & Greasy Hair Solutions

Oily & Greasy Hair Solutions

 Best Shampoo For Hair Growth & Thinning

Best Shampoo For Hair Growth & Thinning

 Dry & Damaged Hair

Dry & Damaged Hair

 Shampoo for Flyaway Hair – Best Picks to Fight Frizz & Flyaways

Shampoo for Flyaway Hair – Best Picks to Fight Frizz & Flyaways

 Fine & Flat Hair

Fine & Flat Hair

 Scalp Buildup & Acne Care Collection

Scalp Buildup & Acne Care Collection

 Protect & Enhance Your Colour

Protect & Enhance Your Colour

 Sulphate-Free & Gentle Hair Care

Sulphate-Free & Gentle Hair Care

 Best Shampoo For Men

Best Shampoo For Men

BLACK FRIDAY IS HERE: At least 50% off everything!✨ *excludes new in

What Makes Our Products Great for Curls? 

Our products are made to: 

  • Add deep moisture to every strand  
  • Strengthen hair and reduce breakage  
  • Bring out your hair’s natural curl pattern  
  • Reduce frizz and dryness  
  • Support healthy hair growth  

Our formulas are designed to define & hydrate curls, bringing out their natural pattern while keeping them soft and nourished from root to tip. 

Best Shampoo for Curly Hair – What Should It Do? 

Curly and coily hair needs gentle, effective cleansing. The best curly hair shampoo gives your scalp and hair a deep clean without stripping away natural oils. 

What to Look For: 

  • Sulphate-free formulas – Sulphates can dry out your curls. A gentle shampoo keeps your hair clean and your curls hydrated.  
  • Hydrating ingredients – Look for shea butter, aloe vera, argan oil, or coconut oil to help moisturise and soften hair.  
  • A shampoo that makes your hair feel clean, fresh, and smooth without making it dry or frizzy.  

Using the right shampoo helps curls stay bouncy, defined, and full of life. 

Brushing Curly Hair the Right Way 

Brushing curly and coily hair the right way can make all the difference in how your curls look and feel. Unlike straight hair, curls need more care when detangling to avoid breakage and frizz. Whether you’re brushing wet hair or touching up dry hair, using the right brush and technique is key to keeping your curls healthy and defined. 

Use the Right Brush 

Not all brushes work well for curls. To protect your curl pattern and reduce damage, go for: 

  • Boar bristles or natural bristles – These are gentle on curls, help smooth frizz, and spread your scalp's natural oils from root to tip, making hair look shinier and feel softer.  
  • Wide-tooth detangling brushes – Designed to work through knots without pulling or snapping your strands. Ideal for coily or thick hair types.  

These tools help maintain defined curls, reduce tangles, and improve overall hair texture with less breakage. 

Wet or Dry? How to Brush Curls the Smart Way 

  • Brushing Wet Hair:  After washing and conditioning, apply a leave-in conditioner or curl cream, then gently detangle with your fingers or a wide-tooth brush. Start from the ends and move upward slowly. Brushing while wet and coated in product helps prevent frizz and breakage.  
  • Brushing Dry Hair:  If you’re styling or refreshing curls, use a soft boar bristle brush to smooth flyaways and reshape curls. Don’t over-brush dry curls, too much brushing can make curls lose shape. Instead, gently separate or fluff with fingers or a pick for volume.  

Tips for Healthier, Easier Brushing 

  • Never brush curls when they’re dry and unprotected—this can lead to breakage and frizz.  
  • Work in sections to make detangling easier and more gentle on your hair.  
  • Use a curl-friendly leave-in or detangling spray to soften hair before brushing.  
  • Be patient. Rushing leads to tugging and damage. 

Love Your Curls Every Day 

With the right brush and a simple routine, brushing your curls doesn’t have to be a hassle. You’ll enjoy softer, shinier, and more manageable curls with less frizz and breakage. Our curl care collection is made to support every step of your routine, from wash to style, so you can love your hair every day. 

Why Hydration Is Key for Coily Hair 

Coily hair is beautiful and full of texture, but it also needs extra care to stay healthy. This hair type is more likely to feel dry because the natural oils from the scalp have a harder time traveling down the tight curls. Without enough moisture, coily hair can become brittle, frizzy, and prone to breakage. 

That’s why hydration is one of the most important parts of caring for coily hair. 

Using a deeply hydrating shampoo and conditioner helps your hair stay soft, smooth, and manageable. Look for ingredients like coconut oil, shea butter, shea moisture, and aloe vera—they help your hair hold on to moisture while keeping your natural curls defined. 

Whether your hair is wet or dry, keeping it hydrated helps improve elasticity, reduce split ends, and make your hair feel stronger and healthier every day. This applies to all curl patterns, including fine hair, which can be more delicate and prone to dryness or breakage. 

Brushing your hair also matters. Try using a boar bristle brush or one with natural bristles. These help spread your scalp’s natural oils through your strands, reducing frizz and making your hair feel softer. Use the brush gently on wet hair to avoid breakage, or on dry hair to refresh your curls and keep your style neat. 

When your curls are properly hydrated: 

  • They’re easier to style  
  • They have more bounce and shine  
  • They’re less likely to tangle or break  

Hydration is not just a step, it’s the foundation for keeping coily hair healthy, defined, and full of life. 

Best Brush for Curly & Coily Hair 

Choosing the right brush makes a big difference when caring for curly and coily hair. The wrong tool can pull, break, or flatten your curls. But the right one helps your curls stay healthy, defined, and easy to manage. 

For gentle care and great results, go for a wide-tooth comb or a special detangling brush. These are made to move through your curls without pulling or changing their natural shape. 

When your hair is wet, always be gentle. Use a brush or comb that’s made for wet hair to prevent breakage. Start from the ends and work your way up. This keeps your strands safe and helps reduce frizz. 

For dry hair, try a brush with natural bristles or boar bristles. These help spread your scalp’s natural oils down the strands, making your hair feel soft and smooth. They also give your hair a light deep clean by removing dust and product build-up. 

A good brush should: 

  • Be easy on curls and coils  
  • Help with detangling  
  • Keep your curl shape intact  
  • Improve hair feel and shine  

Taking a little time to use the right brush means less damage, fewer tangles, and curls that bounce and shine, whatever your hair type. 

How to Reduce Frizz & Define Curls Naturally 

Frizz happens when curly or coily hair gets dry or loses moisture. But with the right care, you can reduce frizz and define curls the natural way, no heat or harsh chemicals needed. 

Start by using a moisturizing shampoo and conditioner made for curly or coily hair. Look for gentle, sulfate-free products that clean without stripping away natural oils. These help keep your curls soft and healthy. 

After washing, apply a curl cream or leave-in conditioner to wet hair, not soaking wet, and not fully dry. Damp hair absorbs moisture better, helping your curls stay defined and smooth. 

To define your curls, gently scrunch your hair with your hands or use a soft towel or t-shirt to dry it. Avoid rubbing, which can cause frizz. 

Let your hair air dry, or use a diffuser on low heat. Try not to touch your hair too much while it’s drying—this can break up the curl pattern and create frizz. 

Tips to Keep Frizz Away: 

  • Sleep on a satin pillowcase to avoid rough hair cuticles  
  • Use products with natural oils like coconut, jojoba, or argan  
  • Refresh curls daily with a water spray and a little curl cream  

With just a few simple steps, your natural curls can stay soft, shiny, and full of bounce—without the frizz. 

Best Shampoo & Conditioner for Curly & Coily Hair 

If you have curly or coily hair, you need hair products that give your hair the right kind of care. The best shampoo and conditioner for curly hair should keep your hair clean without drying it out. They should also help your curls stay soft, shiny, and easy to manage. 

Curly and coily hair can get dry more easily than straight hair. That’s why using a hydrating shampoo and a moisturising conditioner is so important. They help your hair hold on to moisture, which means less frizz and breakage, and more smooth, healthy curls. 

Look for shampoos and conditioners with good ingredients like: 

  • Argan Oil – helps add shine and moisture  
  • Glycerin – keeps hair soft by pulling in water  
  • Coconut Oil – smooths and softens dry hair  
  • Silk Proteins – make hair stronger and help stop breakage  

These ingredients help your hair feel soft and look great. They also make your curls easier to brush and style. When your hair is well-moisturized, your curls will be more defined and bouncy, not dry or frizzy. 

Use these products on wet hair in the shower, and follow with a leave-in conditioner or curl cream to lock in the moisture. This helps your hair stay soft and healthy all day, even after it dries. 

With the right shampoo and conditioner, taking care of your curls is easy. You’ll have clean hair, soft curls, and a fresh feel every time you wash. 

 

How to Care for Curly & Coily Hair Every Day 

Taking care of curly and coily hair doesn’t have to be hard. With the right steps and products, you can keep your hair healthy, soft, and full of bounce every day. 

1. Use a Gentle Shampoo 

Start with a sulfate-free shampoo. Sulfates can make hair dry and frizzy. A gentle shampoo helps your curls stay clean while keeping in natural moisture. Look for ingredients like coconut oil or aloe vera for extra care. 

2. Keep Hair Moisturized 

Curly and coily hair needs more moisture than straight hair. Use a deep conditioner once a week to help keep your curls soft and strong. Daily, use a light leave-in conditioner or curl cream to keep hair smooth and hydrated. 

3. Be Kind When You Detangle 

Always detangle wet hair with a wide-tooth comb or your fingers. This helps prevent breakage and keeps your curls in their natural shape. Never tug or pull at knots, go slow and gentle. 

4. Use Curl-Enhancing Products 

To help curls look their best, try curl creams, mousses, or gels made for curly or coily hair. These products give curls more definition, reduce frizz, and help them hold their shape all day. 

 

 

5. Protect Hair While You Sleep 

At night, wear a silk or satin bonnet or use a silk pillowcase. This keeps your curls from rubbing against rough fabrics, which can cause frizz and breakage. It also helps your hair stay neat and moisturised overnight. 

Daily care for curly and coily hair is all about keeping moisture in, being gentle, and using the right products. With these simple steps, you’ll enjoy soft, shiny, healthy curls every day!