Give Me Cosmetics Turns 9 | 123 Million Products Sold This Year

It's a milestone we could only have dreamed of when Give Me Cosmetics launched nine years ago with one simple mission: to create affordable beauty products that genuinely deliver results. 123 million products sold in one year.

What started with one hero Argan Oil and Coconut range has grown into one of the UK's fastest-growing beauty brands, with an ever-expanding collection spanning haircare, skincare, bodycare and cosmetics. Along the way, we've welcomed millions of customers into the Give Me Cosmetics community, launched exciting new product ranges, collaborated with incredible talent and celebrated unforgettable moments with you.

As we celebrate our ninth birthday, we're taking a look back at some of the biggest milestones that made this year our most exciting yet. Be sure to check out our limited edition Birthday Box - celebrating the Best of Give Me over the year! The products you love, and have loved for years, all in one box!

From One Hero Range to a Beauty Brand Loved by Millions

When Give Me Cosmetics first launched, we had one goal: to create effective, affordable beauty products that people genuinely loved using.

Nine years later, that vision continues to drive everything we do.

From our iconic Argan Oil and Coconut range to innovative haircare, skincare and cosmetics, every new launch has been inspired by listening to our customers and creating products that fit seamlessly into everyday routines.

Reaching 123 million products sold this year is an incredible milestone, but it's made even more special knowing that every order represents someone choosing Give Me Cosmetics to be part of their self-care routine.

Our Biggest Product Launches Yet

The past year has been one of our busiest and most exciting, with launches across multiple categories that have continued to push the brand forward.

Recode Bonding Haircare

One of our proudest achievements this year was launching our Recode Bonding Haircare Range.

Designed for dry, damaged and over-processed hair, the collection combines advanced bond repair technology with nourishing ingredients to help strengthen and care for weakened strands.

Our hero Leave-In Hair Mask is clinically proven to reduce the appearance of split ends by 55% after just one use, helping customers achieve smoother, healthier-looking hair as part of their everyday routine.

Volume Collection

We also introduced our Volume Collection, created for anyone looking to add body, bounce and lift without weighing the hair down.

Designed to leave hair looking fuller while maintaining softness and shine, the range has quickly become a favourite for customers wanting effortless volume.

Face Masks

Our skincare family continued to grow with the launch of our Face Masks, making it even easier to build a complete skincare routine at home.

From hydration to nourishment, these additions reflect our commitment to creating effective beauty solutions across every category.

BounceLab

This year also marked the launch of BounceLab, bringing Give Me Cosmetics into an exciting new space.

Created with younger beauty lovers and families in mind, BounceLab allows us to introduce fun, accessible products while continuing our mission of making beauty enjoyable for everyone.

Stepping Into Cosmetics with Trewley Precious

One of the standout moments of the year was the launch of our first-ever cosmetics collaboration with content creator Trewley Precious.

Together, we created the Line It Your Way Cream Contour Lip Liner Collection, featuring nine ultra-creamy shades designed to complement every skin tone, makeup style and occasion.

To celebrate the launch, we hosted an unforgettable launch party at the iconic Shoreditch Arts Club in London, bringing together creators, media and members of the beauty industry for an evening dedicated to creativity, confidence and self-expression.

Watching the excitement around the collection and seeing so many people experience the products in person made it one of our proudest moments of the year and an exciting step into the world of colour cosmetics.

Collaborating with Incredible Talent

We've been incredibly fortunate to work alongside some amazing names who love Give Me Cosmetics.

This year, we partnered with Paris Fury to celebrate the launch of our Recode Bonding Haircare Range, showcasing products designed to help care for dry, damaged and colour-treated hair.

We've also loved working with familiar soap stars, including Lisa Riley, Kym Marsh and Tina O'Brien, introducing Give Me Cosmetics to even more households across the UK.

These collaborations have helped us share our products with new audiences while staying true to what matters most: creating beauty products that deliver results.

 

Meeting Our Community

As much as we love launching new products, some of our favourite moments happen away from the screen.

Throughout the year, we've hosted and attended multiple customer-facing events, giving us the chance to meet the incredible people who make Give Me Cosmetics what it is today.

Whether celebrating a new launch, chatting about favourite products or hearing your feedback in person, these events remind us why we started this journey in the first place.

Our community has always been at the heart of everything we do, and your ideas, reviews and support continue to inspire every product we create.

123 Million Products Sold This Year... Thank You

Selling 123 million products this year is an achievement we'll never take for granted.

It's a reflection of the trust you've placed in Give Me Cosmetics, the support you've shown our launches and the incredible community we've built together over the last nine years.

Whether you've been with us since the beginning or discovered us for the very first time this year, thank you for being part of our story.

Here's to the Next Chapter

Looking back over the past nine years, we're incredibly proud of how far Give Me Cosmetics has come.

From one bestselling haircare range to a growing collection of haircare, skincare, bodycare and cosmetics, we've continued to evolve while staying true to our mission of creating affordable beauty products that help people look and feel their best.

The past year has brought exciting launches, unforgettable collaborations, amazing customer events and our biggest milestone yet: 123 million products sold this year.

And we're only just getting started.

From everyone at Give Me Cosmetics, thank you for being part of the journey. Here's to the next chapter.